Why Inclusive and Accessible Content Matters (And How You Can Do It Right!)

Creating inclusive and accessible content is no longer just a "nice-to-have" – it's a "must-do" if you want to reach all your readers, regardless of their abilities or background. If you're wondering what this means for your business, let’s break it down in a way that's both digestible and, of course, accessible.

What Is Inclusive Content?

Inclusive content means writing that speaks to everyone – across genders, races, ages, and abilities – without making anyone feel left out. It's about using language that reflects the diversity of your audience. Think about avoiding stereotypes, and acknowledging the full spectrum of humanity in your messaging.

Example: Instead of "manpower," try "workforce" or "team."

What Is Accessible Content?

Accessible content goes hand-in-hand with inclusivity, but it's more about the how people interact with your material. Accessible content ensures that everyone, including those with disabilities, can easily consume your information. This includes individuals with visual, auditory, cognitive, or mobility impairments.

To achieve this, it’s important to follow guidelines like the Web Content Accessibility Guidelines (WCAG), which help websites ensure their digital content is usable for everyone. Think clear text, proper color contrast, alt-text for images, and easy navigation.

Quick Tips for Accessible Content

1. Use Simple Language: Aim for clarity – not every reader has a PhD! Straightforward language means more people will understand and enjoy your content.

2. Alt Text Matters: Every image should have a description (aka alt text) for screen readers. It’s like giving your images their own little microphone to talk to those who can’t see them.

3. Clear Structure and Headings: Break up content with subheadings (like this article!) and use bullet points. Not only is this easier to read, but it helps screen readers navigate content better.

4. Video and Audio: If you're adding videos, always include captions and transcripts. That way, people who are deaf or hard of hearing don’t miss a thing. Bonus: it helps everyone absorb info more easily.

5. Color Contrast: Make sure your text and background colors don’t blend together like peanut butter and jelly. Tools like WebAIM can help you find the right contrast ratio.

Why Inclusive and Accessible Content is Important

Creating inclusive and accessible content is not only ethically the right thing to do, but it also makes business sense. Nearly 15% of the world’s population has some form of disability and roughly 3-7% of adults have ADD or ADHD. By making your content more accessible, you’re reaching a larger audience.

Plus, inclusive content builds trust. When people feel represented and respected, they’re more likely to engage in a meaningful way.

What Can You Takeaway

Inclusive and accessible content helps you reach everyone, making your content more approachable and trustworthy. It’s not rocket science – just good writing with a little extra attention to how people experience your message. Because at the end of the day, everyone deserves a seat at the table (or, in this case, a scroll through the page).

Need help making your content more inclusive? We can help! Reach out to our team at Writer Resource, where accessibility meets awesomeness.